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The PCfN is looking to hire a post-doc to work in neuroaesthetics/creativity. Check our work with us page for more information.

Neu·ro·aes·the·tics /ˌnu̇r-ō-es-ˈthe-tiks/ n.
A subdiscipline of cognitive neuroscience concerned with the neural basis of aesthetic experiences, which involve interactions with entities and events that evoke intense feelings, often of pleasure.



Beauty and Morality

Our brains respond automatically to beauty, and these automatic responses have downstream consequences in our attitudes, biases, and behavior.

Current projects on Beauty and Morality


The Built Environment and Wellness

Most people in the developed world spend more than 90% of their time in built environments. We're investigating how these environments affect our sense of well-being and can either promote or interfere with human flourishing.

Current projects on The Built Environment and Wellness

Engagement with Art

Humans have a decorative impulse, as evidenced by the aesthetic care taken in crafting objects and artifacts throughout human history. We're interested in understanding the nature of engagement with the arts—the paradox that seemingly non-utilitarian features of objects have such a persistent grip on us.

Current projects on Engagement with Art

Wide hallway with people
Photo by Christopher Burns



People looking at a colorful art installation
Photo by Ian Dooley


The aim of neuroaesthetics is to understand neural systems that underlie aesthetic experiences and choices. This includes investigating the nature and neural basis of beauty, art, design, and architecture.

  • Is there a common neural currency to beauty across different domains—e.g., bodies, nature, objects, spaces?
  • How is the pleasure derived from art different from primary pleasures such as pleasure in food or sex?
  • What distinguishes utilitarian from non-utilitarian choices?
  • What are aesthetic emotions?
  • How do negative emotions give rise to pleasure in aesthetic contexts?
  • How does beauty influence moral decision making?
  • What are the temporal dimensions of aesthetic experiences?
  • How does context and education affect aesthetic experiences?

Person walking through curving hallway with red wall and striped floor
Photo by Ryoji Iwata


Neuroaesthetics applications are relevant to medicine and beyond into domains of society and culture.

  • How might aesthetic experiences be used therapeutically?
  • How might an understanding of psychological and neural responses to constructed spaces contribute to architectural design?
  • How does engagement with aesthetics and the arts contribute to well-being?
  • How does aesthetics influence product design and marketing?
  • How can aesthetics facilitate learning?

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